Portrait of Luisa Sandoval in a black blazer against a warm terracotta, softly-lit backdrop.

Event Coordinator · Guest Experience · Community Engagement

Feel. Connect. Create.

Culture lives in the spaces we create and the people who bring them to life.

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Who I Am

The spaces we create have the power to transform how people feel, connect and belong.

I am a cultural manager whose understanding of culture is grounded in a solid academic foundation, but also shaped by my own journey: the places I have lived, the people I have met, and the experiences that have transformed the way I engage with the world.

My background is rooted in the performing arts and further specialised through a Master's degree in Cultural Events Management. Across countries, cultures and professional environments, these experiences have led me to one belief: the spaces we create have the power to transform how people feel, connect, belong and develop within society.

I am passionate about listening, observing, understanding and imagining, while creating concepts and giving ideas the structure they need to grow, evolve and endure.

To me, strategy, planning and organisation are the body we give to ideas: the structure that allows them to move from imagination into existence.

Luisa Sandoval crouching and smiling, hand to her face, in a black top and trousers with white trainers.

The Journey

A journey across countries, languages and disciplines.

  1. Colombia

    Spanish · Native

    • Performing Arts & Production Design
  2. United Kingdom

    English · Fluent

    • Event Coordinator
  3. Switzerland

    German · Basic

    • Guest Experience & Luxury Hospitality

What I Do

I design ideas into meaningful experiences.

I am the bridge between vision and action, transforming concepts into experiences that people can truly live. Every project begins with one question: how can this experience make people feel represented, connected and inspired? The answer is different every time.

Every chapter tells a different story. Come with me, and let's discover the journey behind each chapter.

Strengths

What I bring to every team

  • Human-Centred Thinking

    The ability to observe, listen to and understand people and their needs before designing an experience or making a decision.

  • Creative Thinking

    I bring curiosity and imagination to ideas, always looking for new ways to turn them into meaningful experiences.

  • Structure & Execution

    I turn ideas into action through planning, organisation, strategy and attention to detail.

  • Cross-Cultural Perspective

    I bring an international perspective shaped by different cultures, environments and ways of working.

Professional Experience

Building experience across cultures, people and places.

Featured Project

Odisea — A place to belong

A place to belong.

Odisea is a personal initiative I am developing in my free time as a space to explore community, wellbeing and meaningful human connection.

It brings together my interests in events, movement, creativity and community engagement through small experiences designed to help people slow down, connect and feel a greater sense of belonging.

Rather than being a business, Odisea is a personal creative project — a way for me to keep experimenting, learning and contributing to the communities around me.

Discover Odisea