My Approach
Purpose first. Experience follows.
I believe meaningful events begin with a clear intention. My approach is to understand who the experience is for and why it matters, then translate that purpose into thoughtful choices — from the atmosphere and interactions to the smallest operational details.
Planned events are spatial–temporal phenomena, and each is unique.
Donald Getz
Leicester City Council
Where events become part of a city.
Leicester City Council is the local authority responsible for public services and community life across the city. Its Festivals & Events team delivers large-scale cultural, civic and community events throughout the year.
Working within the Festivals & Events team gave me first-hand experience of delivering large-scale public events in a diverse urban environment. From cultural celebrations and community festivals to major live productions, I supported the coordination behind experiences that needed to be creative, accessible, operationally strong and responsive to different audiences.
Selected Events
Large-scale events I've helped bring to life.
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Kasabian — Summer Solstice II
Kasabian's highly anticipated homecoming concert at Victoria Park, delivered through close collaboration between Leicester City Council and Live Nation.
My contribution: supported planning and coordination over several months — permits, contractual documentation, transport logistics and operational planning. On event day, I supported the Event Control Room alongside emergency services, security teams and field producers to maintain effective communication and the safe delivery of the event.
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Diwali Festival
One of the largest Diwali celebrations outside India, welcoming over 50,000 attendees each year and celebrating Leicester's rich cultural diversity.
My contribution: as part of the Festivals & Events team at Leicester City Council, I supported planning and on-site delivery — the Event Control Room alongside emergency services and partner organisations, on-site production and operations, tabletop planning exercises, event concept development, and coordinating permits and key documentation for a safe, seamless experience.
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Riverside Festival
One of the city's largest free outdoor events, bringing thousands together for a weekend of live music, performances, food, sports and family activities along the River Soar.
My contribution: supported planning and delivery with a focus on sponsorship and community engagement — developing sponsorship initiatives with De Montfort University, proposing student-led marketing ideas and promotional campaigns, supporting stakeholder collaboration, and contributing to the visitor engagement strategy.
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Abbey Park Bonfire & Fireworks Display
Leicester's largest annual Bonfire & Fireworks Display, welcoming thousands for an evening of live entertainment, family activities and one of the city's most anticipated fireworks celebrations.
My contribution: gained experience in ticketing operations, sales processes and the commercial aspects of delivering a large-scale public event. On event day, I worked alongside the field production team, gaining first-hand insight into the role of a field producer and the execution of large-scale events.
What I Learned
Large-scale events taught me that successful coordination goes far beyond logistics.
Our dreams and responsibilities may have no limits, but must be balanced according to the music of the moment.
Julia Rutherford Silvers
Core Skills
- Event Coordination
- Stakeholder Management
- Operational Planning
- Community Engagement
- Project Coordination
- Cross-functional Collaboration
On the Ground